Compete on Know-Why, Not Know-How - Adam Richardson - Harvard Business Review
Do you know why you make the products or offer the services you do? Too often I find that companies don't have a clear enough sense of why they do what they do. They get stuck making incremental improvements that are rooted in existing competencies, markets, and business models. This is especially problematic when companies decide to innovate. If you don't have a clear understanding of why you are pursuing an innovation, you risk being...
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