Stop Thinking Outside the Box - Dan Pallotta - Harvard Business Review
The exhortation to think outside the box has become ubiquitous in business. So much so that it has become the new box inside of which everyone thinks. It pays lip service to the notion of transformation without really understanding the difference between transformation and change, and often without tolerance for the real thinking that must occur for an idea to be truly outside the existing paradigm. But worse than that, the advice is backwards. You...
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