The Fall of the Creative Class
Ten years ago, Richard Florida published The Rise of the Creative Class, his manifesto-cum-theory that in the post-industrial economy the “Creative Class” would become the new ruling class and would determine the wealth of cities. The book set off an urban arms race among cities to appear funky, hip and tolerant so as to attract creative talent. Now, Frank Bures discovers that not only did the Creative Class not matter, but that it may never even have existed. But more importantly, he asks: Why were we so eager to believe it?