Limited Run Alleges 80 Percent Of Its Facebook Ad Clicks Were Bots | Fast Company
Limited Run, a digital distribution outfit specializing in labels, musicians and artists, has decided to take down its Facebook account after discovering through its custom-built "page logger" that 80 percent of the clicks on its ads that Facebook was charging them for came from bots. The company compared the clicks its ads were getting from about six name-brand analytics services before building a custom tool to verify the results. "They all lined up," Tom Mango, cofounder, told Fast Company. "Once that happened, we stopped our campaign."
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